The wish of every webmaster or business owner is to be visible or discoverable on the search engines in order to reach out to massive potential customers searching for a related product, service, or information on the search engine. Website creation is only a step towards projecting your business or information to the teeming population of online users and having online visibility; however, SEO is the most efficient and result-oriented way to drive traffic to your website. As a result, if you are a business owner having a website, you should invest in SEO to benefit immensely from the benefits it has to offer.
What Is SEO?
SEO is an abbreviation of the Search Engine Optimization, and it refers to all the procedures followed to increase the quantity and quality of traffic or visitors to a website through the search engines. It is common knowledge that more than 50% of internet users and buyers search for information for products or services that interest them. Consequently, business owners take steps to position their websites properly to be picked up and ranked by the algorithms of the search engines.
There are standard and acceptable SEO practices that websites must comply with in order to rank on the search engines. To this end, the search engine algorithm will assess the level of compliance of all sites aiming to rank for similar keywords to list them in the search engine result pages (SERPs).
Before going further, it is expedient to discuss two elements of the definition of SEO- quantity and quality of the traffic.
a. Quantity of Traffic: This refers to the number of people coming to a website through the search engine results pages (SERPs). As a business owner or webmaster, you can scale up on the number of visitors from the search engine.
b. Quality of Traffic: This refers to having the right kind of visitors directed to a website through the search engine. In other words, it means having visitors that are genuinely interested in the product, service, or information being offered.
Types of SEO
There are two types of SEO: Organic SEO and Paid SEO. These SEO methods are crucial and useful for ranking websites. They are both effective and result-oriented; however, there are differences in the approaches.
a. Organic SEO
Organic SEO is also referred to as unpaid SEO. It is that type of SEO that involves ensuring that a website follows the best SEO practices to rank in the search engines and drive natural traffic to a website. It usually takes more time to be effective than Paid SEO.
Organic SEO guarantees quality traffic from the search engine results pages (SERPs), and its effects are long-lasting. To rank on the search engines naturally, the website must use related keywords, high-quality content, quality backlinks, and much more.
Although it takes some time for a website to be indexed by the search engine’s algorithm and generate real traffic, the result is worth the efforts put into setting up the website correctly. The best thing about organic SEO is that once you have successfully set up a website in compliance with SEO’s best practices, you will continue to enjoy the benefits for a long time. And it should be mentioned that organic SEO is free and unpaid; that is why it is considered more valuable than the Paid SEO.
b. Paid SEO
Paid SEO is also known as Search Engine Marketing. It is an internet marketing method that involves promoting websites to enhance a website’s visibility in the search engine results pages (SERPs) through paid advertising. These are the links usually displayed above the results of the SERPs that are generated by the search engine organically, especially Google.
Paid SEO is the easiest and the fastest way to drive massive traffic to a website or offer. Since it is paid to advertise and once the necessary keywords have been bidden for, the site will be displayed to the audience searching for the keywords, search terms, or search phrase.
One of the most commonly used techniques of SEM is Google’s AdWords’ Pay Per Click (PPC). Website owners using the Paid SEO are charged per each click their websites received from the displayed ad on the search engine.
Instead of waiting endlessly for your website’s SEO to build up, Paid SEO is the way to go to jumpstart driving traffic to your website or offer. As long as you find the marketing campaign, your advert will continue to run.
Why SEO Is Must for Business to Grow
Whether you choose organic SEO or paid SEO, the result is the ultimate. SEO is crucial to the growth of any business. The essence of having a website is to reach out to the massive traffic on the internet. However, there is no way your site would be found out by interested or potential customers without SEO.
If you are wondering why you should invest in SEO for your website, here are the reasons why SEO is compulsory for your business’ growth.
1. Increased Traffic
SEO guarantees higher traffic to your website. And more traffic increases the probability of sales conversion, which results in more sales and more profits. Whether you use organic or paid SEO, you would have increased traffic in the long run.
2. Higher ROI
Investing in SEO is a wise investment for any business owner because the results will be massive; thus, giving a higher return on investment.
3. Meets Advertising Goals
If you have any marketing campaign, SEO (organic or PPC) is the way to go to achieve your marketing goals. If you have a new offer you are pushing into the market; you can make use of PPC to drive traffic to the offer by using local SEO.
4. Enhances Online Visibility
Your website could be in oblivion if you ignore SEO stand all your efforts could go down the drain. However, SEO will give your website the online presence it needs to be visible to potential customers who are online in large numbers.
5. Better Results Than Traditional Marketing Methods
SEO is a better method of advertising than traditional marketing methods such as radio and TV adverts, newspaper adverts, flyers, and posters, etc. The reason is that over 75% of the populace uses the internet to search for products and services on their smartphones and other devices. So, you will be reaching out to a broader audience than you could when you use the traditional method.
Request a Free Site Audit
Are you a business owner unsure of the state of your website as regards SEO? Are you thinking of investing in SEO? Do you want to benefit from the massive traffic on the internet? Then take the first step by requesting for a free website audit from us.
We are a reputable digital marketing company committed to helping business attain maximum growth leveraging the power of the search engine optimization (SEO). We will audit your website and provide you with a detailed report including all crucial aspects to know what is wrong and where you need to improve. This report is absolutely FREE; request for a free site audit today. We are interested in your business’ growth.